It’s no secret that gaming is continuing to explode and has become more popular than it’s ever been. Gaming is the biggest moneymaker in entertainment, and the industry was valued at $162.32 billion in 2020. Now, with more than 2.69 billion video game players worldwide, it’s crucial for companies to have high-quality, strong player support agents in order to ensure their players stay happy.
Video game localization: the process of producing video game content for a specific region, and doing it so well that it looks like it was made for that region originally.
Over the last 10 years, there has been a sea change within gaming audio—from localization of voice assets to fully fledged voiceover production, then on to Hollywood levels of music production and sound design. As the games industry has progressed and grown more sophisticated, the processes and practices of recording for this niche have rapidly transformed.