When you’re in the last stages of finalizing your game, there’s a lot to consider for the launch, especially when it comes to marketing. From promotional events to launch day itself, game marketing plays a huge role in the success of your game. And getting the word out about your new game through all the channels you have at your disposal takes more time than you’d think, from organizing posting schedules to liaising with influencers so you can hype your launch.
To celebrate International Women’s Day 2022, we’re shining a spotlight on women in gaming—from both behind and in front of the console. We’ll explore what the future looks like for women who are gamers, streamers, and game developers alike, as well as what opportunities women present to the gaming industry as a whole.
The global gaming community is growing and globalizing, which gets clearer and clearer every day. Visit your favorite sports website, and there are pages dedicated to games, gamers, and game developers. In fact, watching others play video games has become a worldwide trend. From 2019 to 2020, gaming viewers increased 18%, resulting in 1.2 billion gaming video content viewers in 2020 alone.
It’s no secret that gaming is continuing to explode and has become more popular than it’s ever been. Gaming is the biggest moneymaker in entertainment, and the industry was valued at $162.32 billion in 2020. Now, with more than 2.69 billion video game players worldwide, it’s crucial for companies to have high-quality, strong player support agents in order to ensure their players stay happy.
Video game localization: the process of producing video game content for a specific region, and doing it so well that it looks like it was made for that region originally.
Over the last 10 years, there has been a sea change within gaming audio—from localization of voice assets to fully fledged voiceover production, then on to Hollywood levels of music production and sound design. As the games industry has progressed and grown more sophisticated, the processes and practices of recording for this niche have rapidly transformed.