In the first year after the relaxation of pandemic restrictions, I had the privilege of representing TransPerfect Gaming at the Tokyo Game Show 2023. This grand event showcased new game releases, previews, and player demos by major gaming companies in the APAC region. As a prominent platform for business collaboration within the gaming industry, TransPerfect Gaming had the opportunity to engage in profound business discussions with representatives from renowned companies such as Sony Interactive Entertainment, Square Enix, Koei Tecmo, Konami, Sega, and more.
Video game localization is the process of adapting the product and content of a game to a specific market through translation and transcreation. It may seem like an obvious step in game development, but often times the benefits of the process are overlooked. These benefits include reaching new markets, a better game experience and player engagement, positive brand image, development of local partnerships, and increased exposure.
Video game storytelling is an essential part of modern gaming. With the rise of technology, the importance of storytelling in video games has only increased. In today's gaming world, it's not just about creating immersive gameplay experiences, but also about captivating narratives. Game developers and distributors know that a well-told story can keep players hooked for hours, increase sales and build brand loyalty. However, it's equally important to ensure that these stories are accessible to players worldwide.
Around 3.2 billion people around the world play video games on different platforms, such as PC, console, and mobile devices. There are also many different game genres, such as first-person shooters, real-time strategy, racing, platformers, etc., giving every player a large selection to choose the platform and games that theywant to play. As varied as they are, games have one thing in common: glitches and bugs make them less fun.
Games strive to be more realistic every year—and as new technologies and services emerge, that trend is only going to continue. With the industry growing at a rapid pace, it can be difficult to keep up with the latest game trends and services you need to incorporate into your game development strategy to stay ahead of the curve. Here are some of the top video game industry trends to look out for in the gaming industry in 2023.
Nothing makes our day like seeing a great, deserving game succeed and knowing that our skills and expertise in gaming localization make that happen. We love what we do so much, in fact, that we often forget that not everybody knows what gaming localization actually is and how it differs from gaming translation. We thought now would be a good time to outline the basic differences and bring everyone up to speed!
The creative process is often seen as holy ground for anyone working in an artistic or creative medium. It’s thought of as something that needs an auteur’s careful eye and something that needs to be nurtured. That feeling is no different in the games industry. And why should it be? Your game is your baby, and you want the best for it. But creative support is there when you need it!
The gaming world is becoming increasingly competitive as more and more people around the world plug into consoles, turn on their PCs, and take their gaming on the go with mobile—making it even more important for gaming companies to provide a seamless experience for their gamers. Each element, from gameplay to player support, needs to add value to the gaming experience if developers and publishers want to stand out from competitors and build a passionate fan base.
On any given day, your average player support team is likely to process a truly staggering amount of data for any number of reasons. How they leverage that data into established practices and fresh learning opportunities is the difference between an average team and a world class one.
The recent growth of mobile gaming is no surprise in the gaming world. When the COVID-19 pandemic began, gaming became a source of connection and stimulation for many stuck inside. According to research by Mintel, the coronavirus pandemic drove revenues up for gaming companies by 35% in 2020. And for those new to the industry without the right consoles or programs to get started on PC, mobile phones presented a way into gaming for millions.