Around 3.2 billion people around the world play video games on different platforms, such as PC, console, and mobile devices. There are also many different game genres, such as first-person shooters, real-time strategy, racing, platformers, etc., giving every player a large selection to choose the platform and games that theywant to play. As varied as they are, games have one thing in common: glitches and bugs make them less fun.
Games strive to be more realistic every year—and as new technologies and services emerge, that trend is only going to continue. With the industry growing at a rapid pace, it can be difficult to keep up with the latest game trends and services you need to incorporate into your game development strategy to stay ahead of the curve. Here are some of the top video game industry trends to look out for in the gaming industry in 2023.
Nothing makes our day like seeing a great, deserving game succeed and knowing that our skills and expertise in gaming localization make that happen. We love what we do so much, in fact, that we often forget that not everybody knows what gaming localization actually is and how it differs from gaming translation. We thought now would be a good time to outline the basic differences and bring everyone up to speed!
The creative process is often seen as holy ground for anyone working in an artistic or creative medium. It’s thought of as something that needs an auteur’s careful eye and something that needs to be nurtured. That feeling is no different in the games industry. And why should it be? Your game is your baby, and you want the best for it. But creative support is there when you need it!
The gaming world is becoming increasingly competitive as more and more people around the world plug into consoles, turn on their PCs, and take their gaming on the go with mobile—making it even more important for gaming companies to provide a seamless experience for their gamers. Each element, from gameplay to player support, needs to add value to the gaming experience if developers and publishers want to stand out from competitors and build a passionate fan base.
On any given day, your average player support team is likely to process a truly staggering amount of data for any number of reasons. How they leverage that data into established practices and fresh learning opportunities is the difference between an average team and a world class one.
The recent growth of mobile gaming is no surprise in the gaming world. When the COVID-19 pandemic began, gaming became a source of connection and stimulation for many stuck inside. According to research by Mintel, the coronavirus pandemic drove revenues up for gaming companies by 35% in 2020. And for those new to the industry without the right consoles or programs to get started on PC, mobile phones presented a way into gaming for millions.
When you’re in the last stages of finalizing your game, there’s a lot to consider for the launch, especially when it comes to marketing. From promotional events to launch day itself, game marketing plays a huge role in the success of your game. And getting the word out about your new game through all the channels you have at your disposal takes more time than you’d think, from organizing posting schedules to liaising with influencers so you can hype your launch.
To celebrate International Women’s Day 2022, we’re shining a spotlight on women in gaming—from both behind and in front of the console. We’ll explore what the future looks like for women who are gamers, streamers, and game developers alike, as well as what opportunities women present to the gaming industry as a whole.
The global gaming community is growing and globalizing, which gets clearer and clearer every day. Visit your favorite sports website, and there are pages dedicated to games, gamers, and game developers. In fact, watching others play video games has become a worldwide trend. From 2019 to 2020, gaming viewers increased 18%, resulting in 1.2 billion gaming video content viewers in 2020 alone.