Video game localization: the process of producing video game content for a specific region, and doing it so well that it looks like it was made for that region originally.

It’s no secret that gaming is continuing to explode and has become more popular than it’s ever been. Gaming is the biggest moneymaker in entertainment, and the industry was valued at $162.32 billion in 2020. Now, with more than 2.69 billion video game players worldwide, it’s crucial for companies to have high-quality, strong player support agents in order to ensure their players stay happy.

To celebrate International Women’s Day 2022, we’re shining a spotlight on women in gaming—from both behind and in front of the console. We’ll explore what the future looks like for women who are gamers, streamers, and game developers alike, as well as what opportunities women present to the gaming industry as a whole.

The recent growth of mobile gaming is no surprise in the gaming world. When the COVID-19 pandemic began, gaming became a source of connection and stimulation for many stuck inside. According to research by Mintel, the coronavirus pandemic drove revenues up for gaming companies by 35% in 2020. And for those new to the industry without the right consoles or programs to get started on PC, mobile phones presented a way into gaming for millions.

The gaming world is becoming increasingly competitive as more and more people around the world plug into consoles, turn on their PCs, and take their gaming on the go with mobile—making it even more important for gaming companies to provide a seamless experience for their gamers. Each element, from gameplay to player support, needs to add value to the gaming experience if developers and publishers want to stand out from competitors and build a passionate fan base.

The creative process is often seen as holy ground for anyone working in an artistic or creative medium. It’s thought of as something that needs an auteur’s careful eye and something that needs to be nurtured. That feeling is no different in the games industry. And why should it be? Your game is your baby, and you want the best for it. But creative support is there when you need it!

Nothing makes our day like seeing a great, deserving game succeed and knowing that our skills and expertise in gaming localization make that happen. We love what we do so much, in fact, that we often forget that not everybody knows what gaming localization actually is and how it differs from gaming translation. We thought now would be a good time to outline the basic differences and bring everyone up to speed!

Games strive to be more realistic every year—and as new technologies and services emerge, that trend is only going to continue. With the industry growing at a rapid pace, it can be difficult to keep up with the latest game trends and services you need to incorporate into your game development strategy to stay ahead of the curve. Here are some of the top video game industry trends to look out for in the gaming industry in 2023.

Around 3.2 billion people around the world play video games on different platforms, such as PC, console, and mobile devices. There are also many different game genres, such as first-person shooters, real-time strategy, racing, platformers, etc., giving every player a large selection to choose the platform and games that theywant to play. As varied as they are, games have one thing in common: glitches and bugs make them less fun.

Video game storytelling is an essential part of modern gaming. With the rise of technology, the importance of storytelling in video games has only increased. In today's gaming world, it's not just about creating immersive gameplay experiences, but also about captivating narratives. Game developers and distributors know that a well-told story can keep players hooked for hours, increase sales and build brand loyalty. However, it's equally important to ensure that these stories are accessible to players worldwide.