Video game localization is the process of adapting the product and content of a game to a specific market through translation and transcreation. It may seem like an obvious step in game development, but often times the benefits of the process are overlooked. These benefits include reaching new markets, a better game experience and player engagement, positive brand image, development of local partnerships, and increased exposure.

In the first year after the relaxation of pandemic restrictions, I had the privilege of representing TransPerfect Gaming at the Tokyo Game Show 2023. This grand event showcased new game releases, previews, and player demos by major gaming companies in the APAC region. As a prominent platform for business collaboration within the gaming industry, TransPerfect Gaming had the opportunity to engage in profound business discussions with representatives from renowned companies such as Sony Interactive Entertainment, Square Enix, Koei Tecmo, Konami, Sega, and more.

Since its beginning, GlobalLink NEXT EMEA 2023, hosted by TransPerfect in Amsterdam, has been a beacon for professionals seeking the latest insights into GlobalLink localization, cultural cohesion, content management, and translations. This year, the conference delivered an exciting twist: the debut of the gaming track. Let's delve into this recap, taking a closer look at the content and insights shared in each of the gaming sessions and setting the record straight on their order:

At TransPerfect Gaming, we believe all players deserve a rich and immersive experience. We specialize in helping video game creators like you ensure your games have accessibility features that make gameplay more user-friendly, which ultimately helps you expand your audience and increase gamer involvement.

Artificial intelligence (AI) is revolutionizing various industries, and gaming is no exception. As we witness this transformative wave, it's crucial to understand that AI should be viewed as a tool to enhance and improve the gaming experience, not as a means to replace the invaluable human touch that drives creativity and innovation in the gaming world.